Super-Brands is a leading investment group comprising: Toy Kingdom (Pty) Ltd with 19 stores in South Africa and aims to be Africa’s most loved toy retail chain. Netbet (Pty) Ltd Trading as Sportingbet which is South Africa’s largest online bookmaker. Handicaps Network Africa (Pty) Ltd which is a joint venture with the South African Golf Association and runs golf handicaps in SA. Super-Brands Holdings is a leading investment group and one of South Africa’s recognised and respected brands. Conceived in 2006 by Cuan Chelin and investing partner Mike McGrath, the Super-Brands Group has gone on to grow successful businesses in sectors ranging from consumer electronics, home appliances, leisurewear, toys as well as sporting goods & services.