SM Lifestyle Inc. – Arena Group is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers events and leisure. It started with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company has now grown adding six major brands which include: Mall of Asia Arena, SM Tickets, SM Skating Rink, SM Bowling and Leisure Center and E-Plus. SMLI – Arena Group aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle. The Company’s Vision SM Lifestyle Inc. will be the largest, best managed Lifestyle Solutions Company operating in Southeast Asia. SMLI will continue to expand to relevant and allied businesses servicing to SM affiliates and other companies. The Company’s Mission Our Entertainment and Food brands will be the first choice among all Filipinos for the great experience and value-for-money we provide through our empowered managers and motivated co-workers.