Dolcitalia is a company working in the services for food distribution, confectionery, beverage and impulse buying in Italy. Founded in 1993, the initial project of Dolcitalia (the company’s legal name is Svive) is about acting as a head office for purchasing-contracts in the confectionery and beverage environment, while managing supply agreements between the world of industry and the distribution branch. Over 10 years after foundation, Dolcitalia turns into a modern joint-stock company and becomes a national reference for service companies specialized in providing distribution solutions to companies in the food sector. It’s around year 2000 when it is finally considered the first Italian group in its field, in terms of numbers (more than 200 wholesalers suppliers) and turnover (EUR 300-400 million per year).