Born in February 2017 and part of Triboo S.p.a., Triboo Data Analytics is the newly formed entity born to gather together the recently acquired business units of Shiny and its Advertising Sales House, Mediastoke. Data and Location Based Advertising are the key assets, brought to the market thanks to an experienced and skilled Sales&Delivery Team. Waze unique format and H3G SMS database are the leading, exclusive solutions that allowed MediaStoke first (born in January 2016) and Triboo Data Analytics now, to achieve a strong and stable standing in such a short period.