We add precision metallurgy, science, education, leadership and a relentless pursuit of innovating fitness equipment that matters. We pioneered barbell technology and make a dumbbell that gets stronger with use. Our executive team has over 100 years of experience in fitness, education and leadership to create a well-appointed brand that serves both large commercial customers, distributors around the world and discerning home customers. We believe in truth without smoke-n-mirrors. We are unique in that we are manufacturers. While all product in incubated and created in concept in the USA, we also use global resources to provide only the best in materials and craftsmanship. Our emerging presence will be felt in coaching, leadership and education to compliment an already-known powerful equipment brand.