421 Group is a California consultancy that offers strategy and design services to help innovative cannabis businesses succeed. Our experienced consultants are skilled in supporting core business needs: | ORGANIZATIONAL DESIGN | Create solid business strategies that can drive your immediate and long-term success | BRANDING + EXPERIENCE | Develop brands, products, services, and experiences that people love and respect | TALENT MANAGEMENT | Build amazing teams that become the driving force behind your company’s performance | PUBLIC AFFAIRS | Foster positive relationships to build support for your business and industry We also offer high-level Strategy Sessions for entrepreneurs interested in entering the industry.