The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry; and is a not-for-profit association representing Canada’s most well-known and respected advertisers, agencies, media companies, service associates, educational institutions and government associations.
As the only organization fully-dedicated to the development and promotion of Interactive advertising in Canada, IAB Canada works with its Members to:
- Conduct original, Canadian interactive research
- Establish and promote interactive advertising standards + best practices
- Develop educational courses, certification programs and other initiatives that assist the industry in attracting, training and motivating human resources
- Act as an advocate for the Canadian interactive advertising Industry to the Canadian Government and,
- Organize networking events and webinars that enhance communication between members