Simonelli Group is an Italian company that produces coffee machines since 1936. The vast experience, the innovative approach, the incredible creativity, the unique design, and the high performant products, led to the international success of the company, bringing the business in 121 countries worldwide. Simonelli Group, known as the cultural core of excellent espresso coffee, has established on the market two prestigious brands, Nuova Simonelli and Victoria Arduino. Together they express the genetic heritage of the company. The brand Nuova Simonelli represents functionality combined with design, efficiency in terms of performance and energy, and allows everyone to make a good cup of coffee. It empowers the user to flaunt their skills. The brand Victoria Arduino, sponsor of the World Barista Championship, represents sophistication, embodied in machines with great history and classy design. The advanced technology used makes it more accessible for any barista to make an excellent cup of coffee and express their personality. To spread the coffee culture, Simonelli Group launched Coffee Knowledge Hub: a global platform for professional coffee education, certification and career development. The platform www.coffeeknowledgehub.com is opened to anyone with a passion for coffee, seeking to improve their knowledge and skills. Education unites us. It allows us to talk the same language, improve our livelihoods, enrich our communities, and develop ourselves professionally and personally. Over the last 20 years we have seen that people working in the coffee industry have a thirst for knowledge and continuous improvement. The Coffee Knowledge Hub is a platform to support coffee education in this evolution.