Behind success often lies a beautiful story. In the case of American Outfitters it is a tale of family ties, talent and perseverance. Out of the company Action Wear, the 3 sisters Nathalie, Patricia and Caroline Vandemoortele created the Belgian brand American Outfitters in 1993, and turned it into an established label on both Belgian and international markets. Each using their own skills they generated a genuine success story. Nathalie is handling daily business, Patricia is the creative brain and Caroline takes care of the commercial department. American Outfitters stands for subtle, fashionable clothing, for women and kids. A lot of attention is given to quality and American Outfitters is famous for its creativity and its sense of detail. American Outfitters is sold in 4 flagship stores in Belgium; Brussels, Antwerp, Ghent and Knokke. You can also find us in multibrand stores across Belgium and allover Europe, and even in Japan and Russia. American Outfitters is going global!