If you currently use the e-mail address provided to you by your isp or other free provider for your company, you are missing out. Having your own branded email gives your potential customers the impression that your company is profesional and well established. Whats more, your e-mail address becomes instantly memorable. Instead of companyname@generic-free-email-provider.com, you will have info@companyname.com. Which one do you find easier to remember?