Nutrition planning should be flexible. Existing tools and practices have become too rigid and outdated. They often enforce meal plans as the only acceptable nutrition guidance and hold clients back from achieving their health goals. We wanted to build something better. A tool that adapts to your client's complex needs — whether they need a meal plan, a collection of recipes, or want to do their own meal planning. Our mission is to empower health professionals with tools to provide nutrition guidance in the most beautiful, simplest way.