Acquired by WPP’s GroupM in 2015, The Exchange Lab was a programmatic specialist providing fully managed services to clients and agencies. The company’s proprietary technology, Proteus, which enables multi-platform programmatic solutions and integrates data from the world’s leading DSPs, adservers, viewability and verification partners as well as first and third-party customer data, is now fully integrated to GroupM’s technology stack and The Exchange Lab no longer operates independently.