As technology providers, we are either the hero to our loyal customers who love us for solving their everyday problems. Or we are the villains, blinded by lack of insight or by our own priorities, moving further and further away from the value our users actually need. So how does one become a product hero? It's more than measuring vanity metrics like CSAT and NPS, and it's even more than building the next big feature. Actually, it's quite simple. Listen to your users with genuine intent to learn, improve, and build a value exchange. Customers love to feel like they're part of your bigger picture, that their voices are heard, and the products they're using genuinely care about their success. They care that product strategies are aligned with customer value, not always the value of shareholders. Trouble is, customer voices are often lost, difficult to understand, or even captured at the wrong time. Enter: the feedback knot. Here at Userback, our sole existence is to help software teams and makers of products untangle the feedback knot and move the user back to the center of their product development. User back. Userback. Becoming a hero to your customers starts by being genuinely connected to them - what better way to start than by putting your users back in the centre of your own product development?