Providing a creative and innovative concept to everyday business processes. Our goal is to enhance a business's experience as well as overall vision. By implementing our phase approach we are able to decrease overall expenses while increasing profit using new technology. We focus on simplifying the core business function while leveraging cloud resources. EMPATHIZE Pay attention to what your customer's are saying and try to understand what they are feeling. Listen for complaints, compliments, questions, leads, and opportunities. Listening will increase the chance you will successfully engage your audience. INTERACT Prepare your engagement plan and join the conversation. Build brand awareness while building a relationship with your customer. Increase your customer service channels and overall support reach within the social grid. MEASURE Measure your social media program's progress by analyzing business metrics like speed of sales cycle, number of repeat business, cost per lead and more. Analyze value awareness and influence as well as cost savings. Social Media Optimization is a broad term for a set of methodologies that seek to drive site traffic through social tools. If you thought SEO or SEM were complicated, social media is enough to make even a professional’s head spin. Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization.