IllumiNative is a national, Native woman-led racial and social justice organization founded in 2018. Our mission is to build power for Native peoples by amplifying contemporary Native voices, stories, and issues to advance justice, equity, and self-determination. Informed by our research, we transform how Americans and key institutions think about and engage with Native peoples by targeting the systems that influence public opinion—pop culture and media. Our tools for this work are Native-led research, Native-authored narratives, and Native created-content. With these tools we disrupt invisibility and toxic misconceptions about Native people and push forward a new, accurate narrative that shows our strength and resilience.