IconsZone, build and manage content-rich apps and websites for high profile celebrities of sport and entertainment, and drive revenues from advertising, sponsorship, affiliate marketing and licensing. The last 5 years has seen a power shift in licensing fuelled by the enormous growth in social media. High Profile Celebrities from the world of Sport & Entertainment are assuming greater importance because of their direct relationships with their fans through social media channels. The IconsZone business model enables the Icons to benefit from their increasingly high profile, and convert fans’ “likes” and “followers” into genuine revenue streams, whilst establishing their identities as brands with long- term, sustainable commercial revenue potential.