4Cite is a People-Based Identification and Data Insights services provider that uses proprietary web visitor identification, advanced data and Shopping Elsewhere™ email trigger technology to enable e-commerce retailers to influence their customer’s purchasing activity and optimize conversion rates. 4Cite uses its proprietary 4Cite People-Based Identification & Insights Data Hub™ to enable e-commerce retailers to identify customers and improve engagement with real-time, personalized offers that enable retailers to acquire, retain and reactivate customers, fostering brand loyalty and driving increased revenues.