Sherco motorcycles is a multinational SMEs as it is geographically divided into two subsidiaries in Western Europe. This company operates in the secondary sector of the economy, specifically in the motorcycle industry. It is particularly oriented towards off-road (off-road) vehicles. This French company is headquartered in Nîmes France and was created 15 years ago in 1998. The strategic choice was to create two plants, each producing a range of products which are specific and diametrically opposed to each other. Thus, the Spanish factory in Barcelona which was founded in 1998 specializes in the trial category, while the French factory, which was established in 2003, specializes in the rest of the production. Indeed, the company designs and produces off-road motorcycles in a semi-industrial scale, the firm has evolved into a niche sector. However, its development has led the company to move away from the trial class, and move into the enduro market. The Sherco range currently consists of nearly twenty different vehicles. The range is divided into two main categories, enduro and trial. The trial category consists of five models with displacements from 80 to 305 cubic centimeters and are all equipped with 2-stroke motors. The enduro category, meanwhile, consists of eight 4-stroke models with displacement of 250 to 510 cubic centimeters, and the 2-stroke models with displacement of 50 to 300 cubic centimeters.