FEDCOM MEDIA is part of FEDCOM, an international group, operating in the grain and fertiliser sectors. Founded and owned by Alekszej Fedoricsev, FEDCOM is based in Monaco.
FEDCOM has a long history of involvement in sport, particularly in Monaco. For more than 25 years, FEDCOM was the main partner of AS Monaco Football Club, becoming a «legacy partner» in 2021. Also in 2021, FEDCOM became the main partner of AS Monaco Basketball Club, as well as a partner of EuroLeague Basketball. FEDCOM supported the club to its victory in the 2021 EuroCup Final and in its second season in the EuroLeague, reaching the Final Four in 2023. For 18 years, FEDCOM has also been a partner of the Monte Carlo Tennis Masters.
FEDCOM MEDIA, led by Oleg Petrov, was established in 2022 to explore new frontiers in the sports media market. It identifies, develops and brings to market new opportunities, aiming to excite and engage European sports fans.
FEDCOM MEDIA's first initiative was the launch of SKWEEK, an OTT streaming platform in France and Monaco, offering basketball fans live coverage with French commentary and never-seen-before content around European competitions.
In June 2023, SKWEEK continues its ambitious development strategy in France and Monaco by acquiring the broadcasting rights for the Betclic ELITE, Leaders Cup and All Star Game for 7 seasons (2023-2030).
FEDCOM MEDIA will be exploring other rights and content opportunities in France and Europe, whilst targeting the younger generation of basketball and sports fans.