Sentient Prime is the world's leading implicit research subscription service. In minutes, you can begin collecting subconscious data worldwide on any computer, tablet or smartphone and see your results in real time. As science and technology continue to pull back the curtain on the complete drivers of human behavior, we find that the subconscious plays a far greater role than ever before understood. With Sentient Prime, researchers get quantified, unprecedented access to the human subconscious to gain novel insight into these drivers of consumer behavior. This includes quantitative data on the factors that people either can’t say or won’t admit in response to traditional explicit questioning. For market research, this insight reveals cognitive and emotional associations that can determine preferences, differentiate brands, and more accurately forecast product performance in the marketplace. Beyond market research, Sentient Prime reveals emotional associations that can determine the true drivers of human behavior in any situation.