Your ultimate destination for authentic niche fragrances and premium brands located in Jeddah ,Saudi Arabia . It sits under its parent company, RCITH (Rubaiyat Company for Industry and Trade Holding) . The company operates both online and offline through its first pilot store in the city of Jeddah. We do what we do because we believe that empowered women are a vital catalyst. We created a platform that is beyond a retail shopping experience, but a social hub and a community that incubates every ambitious woman to reach her potential. Integrating multi-function retail corners, various services and great products for best value, BEAUTI forms a marriage of an innovative boutique and a great experience. Our digital signature on the web is the heart of the concept, empowering our community with a cutting edge technology for seamless browsing and shopping convenience. VALUES Simplicity: We love to keep things simple, this is how our community likes it, and this is how we also run the business. Empowerment: Because we believe that empowering women can have a magical impact over our societies, we arm ourselves with one great motto: “We are here for a purpose”. Innovation: Being innovative is in our DNA; we strive to maximize our value towards our community. Genuine: We are always committed to be true to the purpose we serve and to be true in everything we do. Fun: Our work environment is so vibrant! and we do our best to engage in the same manner with our community.