The new "buyer journey" demands easy education and enhanced engagement! Customers are researching, visiting your website, looking for content and making decisions before they engage your sales reps. But are they quickly finding clear, concise solution descriptions that might solve their problem or looking at lofty, vague, catch all terms? Can they quickly understand your product differentiation and unique value proposition? Can they decide on their first pass to add you to the short list without engaging your sales team? Or are you asking them to review multiple webpages and download multiple files to read later or are they abandoning your website too quickly because you are NOT educating or engaging them? The solution to enhancing engagement is delivering your content in a compelling dynamic format so prospects move quickly to a sales conversation. How? Re-package it in Digital Media Publications (magazine format) that allows readers to quickly navigate, consume and share with other team members "1-click link to your pub or a page" that easily engages and educates them, without sending multiple files and links in an email. Your sales teams are wasting time hunting for the best content to send to prospects relevant to their stage along their buyers journey. Help them respond better with Digital Media Pubs laid out in the stages of the buyers journey, embedded with your compelling collateral and links so everyone is on the same page engaging with the “same content” enabling strategic conversations with sales about their problems and your solution in order to determine fit and move to the next step in the buyers journey. The impact of simply "re-packaging" existing content into a compelling, dynamic format will enhance prospect engagement and boost the effectiveness of your Sales reps to move the sales cycle forward...quicker! Stats show 45% of viewers are new but a whopping 55% are returning viewers… proving it's a go to "on-line" resource...you can track.