ID37 is an efficient means of enhancing coaching and development processes. What makes it special? It combines innovative technology with the latest research in motivational psychology. Thanks to its use of technology, ID37 makes motivational personality assessment easier to use, affordable and scalable – for everyone – offering faster results, greater impact and better counseling quality. From organizations to coaches to individual users, ID37 helps people and clients achieve their full potential by empowering them to define tailor-made measures for personal development. The ID37 personality profile is where it begins. Developed by the University of Luxembourg, the assessment test draws on 16 basic motives of human life to determine the unique characteristics of an individual’s motivational makeup. It helps pinpoint why an individual conducts themselves in a particular way, what makes an individual feel consistently satisfied and how that individual can become more successful.