In 2013, Claudio Mignoni, a designer from Rio Grande do Sul, created Fun Models Management to be a modeling agency that would enhance career development work. The agency focused on large national and international projection, but with a personal touch on development and a thorough look at each profile. Located in Porto Alegre and yet aligned with the main trends in the world market, Fun soon earned recognition from major players in the industry, standing out in works with Marc Jacobs, Jean Paul Gaultier, Chanel and other maisons, in addition to major global fashion publications, such as Vogue, Elle, Marie Claire, and Harper’s Bazaar. After years of working in the modeling market, 2018 was the year to take this experience even further. The agency underwent a repositioning of identity and business in the market, thus, becoming ARO. Casting continues even more stimulated by the diversity of profiles, but now the team expands to embrace fashion projects from end to end as well. Thus, ARO implements a new work system, bringing together career monitoring and the design of fashion projects, as well as specialized consulting. The agency’s creative sector is now operating strategically, researching on design and trends to focus on complete results for each project executed. In 2019, the changes take shape. This year, ARO is opening a branch in Florianópolis to better serve the state of Santa Catarina, region with booming fashion market. This is also the moment of expansion of the AROKids department, boosting the work with children’s casting. The creative sector is AROLab, a special projects laboratory focused on the fashion and beauty sector which is based on the strategic design methodology. It now acts as a consultancy and as a hub for professionals and authorial content.