TRUE Africa is the media-tech platform for the next thinking on culture, music, sport, innovators, lifestyle, politics, fashion, film and business in Africa and the diaspora. We want to discover and champion young African voices through new technologies. Commissioned contributors include renowned African journalists, distinguished entrepreneurs, philanthropists and politicians, as well as the next generation of creators, commentators and cultural figures from the worlds of music, fashion, sport and art. Developed for the mobile generation, TRUE Africa is the most innovative technology-based media company focused exclusively on Africa. TRUE Africa is targeting a young, ambitious and upwardly mobile demographic in Africa and the diaspora.