Upsie is confronting the $48-billion extended warranty industry by challenging marketplace conventions and empowering consumers with information, access and convenience. The industry’s checkered reputation has included high prices (markups as much as 500 percent), a “hard sell” from cashiers & sales personnel, along with murky terms and conditions. Upsie's website and mobile app provide users with dependable, transparent coverage and pricing options that can be easily navigated through our user friendly interface. New warranties can be purchased directly through the web and/or mobile interface, while coverage information and receipts are stored for easier management and tracking on existing warranties.