Stretch muscles not resources, burn calories not forests Sustainability is at the heart of what we do, limited edition pieces designed by real people, not mass produced and focus on longevity so we don’t add to the clothing mountain. What do you do in the worst year ever, when you’re in Lockdown, banned from socialising with family and friends….. A year that showed me how important exercise is for our mind, body and soul, and how fragile the world is that we live in. For me, the mental challenges of lockdown were eased by having time out running, cycling, walking and being out in the fresh air, whatever the weather. Believe me it can be cold and wet in Yorkshire! So, together with my skills in the textile industry and a strong background in marketing I decided to reshape my own future and create, design and manufacture a sustainable activewear brand without the constraints of mass production, just select, limited pieces. A brand designed for the real world, built to last, sustainable and uncompromising in quality and performance.