WHO WE ARE The London Cycling Campaign (LCC) represents the interests of those who cycle in the capital and those who want to. Member-led, we have 20,000 supporters of whom 12,000 are paying members. Our vision for London is a city where people of all ages and abilities can cycle safely and enjoyably, and we believe that making cycling the number one transport choice for everyday local journeys will generate immense quality of life, environmental, health and economic benefits for everyone. We campaign for London’s political leaders and decision-makers to remove the barriers that prevent people benefiting from the freedom and convenience that cycling brings, including by developing and proposing our own innovative solutions. We also work in partnership with businesses, local authorities, community groups, schools and other institutions to directly promote cycling at the grass roots and across all London’s communities. OUR VISION Our vision is to transform our city into a healthier, greener and happier place to live, where anyone who wants to cycle can do so safely and enjoyably. OUR MISSION The London Cycling Campaign: • Campaigns to make cycling safe and inviting for everyone • Supports our 12,000 members • Runs projects to promote cycling to and for everyone THE VALUES UNDERPINNING OUR CAMPAIGNING We believe in: • A better London - one that that is freed from over-reliance on motor vehicles and whose neighbourhoods and places are safer, greener, healthier and more vibrant as a result. • A globally-sustainable London – one that plays its full role in averting climate change and preserving the global environment and the Earth’s natural resources for the benefit of future generations. • The power of voluntary organisations to advise decision-makers and hold them to account, and to deliver change at the grassroots. • Diversity and equality, promoting both within the charity and across our work.