Cartera: A Rakuten Company We make shopping more rewarding. Cartera partners with major airlines and top banks who offer their customers loyalty programs. Since our launch in 2005, we’ve improved their customers’ experiences by helping them earn more of the miles, points, or cash back they want by making it easy for them to shop and earn currency with 1,500 retailers they already know and love. Our network audience exceeds 225M people and we reward $3B in rewards annually to the members of our partners’ loyalty programs who also access significant savings through the special promotions, coupons, free-shipping deals, and more that we enable. Our acquisition by Rakuten in 2017 lent heft to our market share and elevated our capabilities. Today we’re proud to be the single largest source of merchant-funded Shop & Earn offers in the U.S. and Canada.