With its leading brands Balsamik and Daxon, MOVITEX combines a Ready-to-Wear and a Ready-to-Live approach, for men and women who are looking for their own kind of fashion. It celebrates each person’s body type, personality, tastes and creativity... Every day, the teams at MOVITEX invent and update an individual fashion look that is free from clichés and dictates. The two brands represent two different styles and ways of living. The young and vibrant Balsamik brand has very quickly positioned itself as leader in the market, appealing to both male and female customers Fashion + Fit + Togetherness... Fashion, not over-fashion. Each season, Daxon renews the elegant styles that have always satisfied its customers, every day and over the years: timeless fashion with a classic feel, favouring comfort and a ‘tailor-made’ approach. The two brands can also be characterised by two different kinds of Service. Launched in November 2013, Balsamik embraces modern day media and is pioneering services for the future. It aims to be the web pure player at MOVITEX, and succeeds in this. By exchanging ideas, advice, tips and clever tricks... online and in line with its customers’ wishes, Balsamik enables them to take part in the life and design of collections via its website, social networks, blogs and the Balsamik Observatory. Founded in 1974, Daxon has learnt how to evolve and follow its customers while cultivating the traditions and know-how of distance selling and opening up to the modern concept of the Internet. In this way, the very best pairings that MOVITEX aims to offer are mapped out day after day, outlined in the work of its stylists and designers: creativity in collections and relations, fashion and freedom, Ready-to-Wear and Ready-to-Live, and a Balsamik lifestyle for a sense of total wellbeing. This philosophy and those dynamics are shared by all the teams at MOVITEX, who wholly own the business via the MOVITEX SHARING holding.