Opening in Glendale, Arizona, in 2024 on the grounds of VAI Resorts, Mattel Adventure Park is a 9-acre, first-of-its kind indoor/outdoor theme park showcasing the full catalog of the Mattel family of brands. This groundbreaking venture features interactive entertainment, heart-pounding rides, immersive attractions and theatrical experiences designed to capture guest imaginations and bring to life the cherished characters and iconic toy brands loved by generations worldwide.