Telecom Research and Analysis. Our research is delivered through The ‘Maximising Wireless Profit’ (MWP) Program - A continuous market intelligence service addressing the major issues facing mobile network operators such as customer retention, customer development, convergence and multiple-play. Wireless Profit reports present benchmark information concerning market size and definition, target segments, new marketing and promotion tactics, churn, ARPU, pricing and market development strategies. They also draw on complementary case studies to deliver informed market development recommendations Mobile Market Development's consulting and continuous research and analysis of global mobile markets gives us with a real understanding of the challenges facing our clients. We have developed deep and unique knowledge of the best practices available to the sector to address these challenges. Our market development support highlights and quantifies the opportunities for mobile operator companies to maximise profits. Mobile Market Development offers highly valued custom consulting and analyst support to assist clients with strategic and market decisions.