Align is a uniquely qualified financial services marketing consulting firm that specializes in leveling the competitive playing field for financial institutions and FinTech players. All institutions say they focus on customer service. But often they're missing the information, tools and expertise necessary to profitably grow their customer relationships, to align and productively apply their resources and to stay competitive in the face of rapidly changing market conditions. Align brings the marketing expertise and solutions our clients never thought they could afford. By giving them access to information and equipping them with the right tools and expertise at the right time we enable them to go "head-to-head" with all of the players in their markets. This "just-in-time" approach is what makes it affordable. Our business model enables us to draw from some of the best available talent in the industry for all of the most critical specializations, business lines and market segments. Our consultants are a perfect mix of successful career consultants and former executives from highly regarded companies. Plus, we have a ready network of specialty providers whose services we can recommend when institutional resources to implement our solutions are short. We "align" our client organizations for sustained growth and competitive advantage. ALIGN -- Understanding. Focus. Execution. Results.