Epicure Digital Marketing offers bespoke online marketing services to restaurants, hotels and other businesses in the hospitality sector. Our strategy for success includes content-led social media marketing, websites optimised for reader conversion, search engine optimisation for an improved online presence, email marketing, consumer-focused editorial, marketing consulting and a range of other items including graphic design, photography and videography. We maintain that our approach to marketing is unique given the influences that have shaped our strategy. Firstly, we are restaurant people as we have worked a range of positions in the sector - from the glamorous to the far less so! As a result, we are aware of what is and is not feasible in a restaurant setting and our marketing strategies reflect that. Furthermore, our marketing acumen comes from less orthodox sources; i.e. training and experience in editorial and journalism and the study of linguistic theory and how meaning is created through language. These items have helped build Epicure Digital Marketing's theoretical framework for our strategy, and the result so far have yielded the following: - Increased website conversion rates - Increased website traffic - Superior open and click-thru rates for email marketing campaigns - Locating and engaging a brand's perceived target audience through social media - Superior social strategies for engaging consumer focused content - Increased customers for clients - Increased revenue for clients