Super Premium We make super premium jeans. Our denim comes from the best mill in Italy, Candiani. It’s heavy, raw and rigid 16oz denim. We have chosen only the best craftsmen in Europe to work with. The factory has been in the family for generations and there are no jeans put together better than these. They will last forever and get better with every wear. Online only Industrialisation of denim has pushed the quality of jeans down and the middlemen have pushed the prices up. But we’re online only so we cut out those middlemen and the big retailers. That means when you buy ULLAC jeans your money is going into the denim and not the overheads of a department store with fancy food courts and window displays. We can bring you the best jeans in the world for a hundred quid. Best Unwashed Jeans used to be a utilitarian garment. They were made to be worked in and worn everyday. They were produced on narrow shuttle looms which made them hardwearing. People didn’t wash their work jeans, and over time they would look better and better. This is the exact method we use. You should wear these jeans everyday and they are best unwashed. By not washing your jeans you get fades in the bits that come under stress and strain, like the whiskers around your pockets or the back of the knees. This means no two pairs of jeans will look the same. To clean your jeans you should use the old Finnish method of freezing. Every pair of ULLAC jeans comes in a sailcloth bag so you can keep them in the freezer.