Founded in 1998 after designing a feathered cloche to hide a bad haircut, Eugenia Kim caught the attention of the NYC downtown scene with her innovative hat designs. After Barneys New York placed their first order in the same month that JLo wore the now infamous camel felt floppy hat with a gold chain to the VMAs, her brand was born and rocketed to instant success. In reaction to the early 90s minimalist trend, the trend in the late 90s became all about accessories. Eugenia saw a new vision for a category that previously was only designed for and worn by ladies who lunch. Eugenia created a niche for the first time: trendsetting hats for the modern woman. Since then, Eugenia Kim has built a large, loyal following with the universal appeal of her hats and hairware. Additionally, Eugenia has received a CFDA Award and collaborated with a myriad of brands including Coach, Ralph Lauren, Donna Karan, and Christian Cowan to name a few. She has dressed many celebrities including Beyoncé, Madonna, Lady Gaga, and Bella Hadid, and is sold at top retailers around the globe including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, and Net-a-Porter.