The need to navigate between social and traditional media outlets to gain newsworthy and entertaining information that is candid and objective is increasing while the hours in a day remain the same. This quandary gave rise to the founding of News Cult, an institution that recognizes the value of time and the importance of objective and entertaining news. News Cult’s vision is rooted in delivering honest, relevant and entertaining information, resulting in the team’s decision to create a “one stop shop” for information that would satisfy even the most discerning readership’s palette.