The basis of the Devred 1902 project, in France and indeed worldwide, is all about embracing and developing Henri Devred’s founding idea dating back to 1902, that of creating an urban, elegant and affordable fashion brand for men. Every man wants to be himself and wants to have a style that reflects his personality. Devred : a brand with over a hundred years of experience and talent that has created an identity all of its own. With this kind of heritage and a constant eye on what’s up and coming, we design the modern man's wardrobe. An urban style in tune with the times, which lends from classic formal wear and casual dressing to create a dressed-up, dressed-down look that you can wear day in day out.