LoF* – Leap of Faith AG Brand Exploration I Strategy Development I Impact Refresh Los Angeles – Zurich – Schaffhausen LoF* is a strategic branding agency. We explore, develop and design your brand narrative. LoF* was born in January 2021 as Leap of Faith AG. The two founders, Christoph Eschmann and Roger Staub, see a need for a new way of defining brands and their values. They believe that uncertainty and disruption will be a constant, and therefore innovation is crucial for anyone to grow and succeed. For the future, the key question will be: Which transformative potential for tomorrow does a brand bring to the table? What concrete social impact can a brand develop? This requires not only the definition of a real, true inner vision and an openness to new collaborations but also a systematic understanding of the social change processes. The future mission of brands is to help shape the changing world. This is one of the reasons LoF* doesn’t believe in relying on market research only. In our opinion the best way to predict the future is to be part of it. A passion for innovation and exploring creative ideas is what drives us, no matter the task or the challenges. Our approach: BRAND EXPLORATION We see innovation as a state of mind. Developing original ideas with value is our passion and the exploration of opportunities for you and your business our strength. STRATEGY DEVELOPMENT Creative thinking – combined with business experience and a global network of innovative partners – enables us to develop successful strategies to lead organisations, brands and artists into the future. IMPACT REFRESH By applying the newly defined strategy and design we tell a unique story for you and your brand. The effect of our brand refresh will shape your image, sharpen your identity and increase your impact.