Photon Sports is a Swedish start up that is developing a new measurement technology for sports. We provide fast and accurate measurements of true 3D–position of individual athletes during drills, tests and exercises. The system uses this data to provide immediate and relevant feedback on speed related parameters. The precision, range of measurement and flexibility of the technology makes it possible to quantify a wide range of body movements/transitions. We are aiming to develop a solution that will have all characteristics necessary to enable democratization of professional feedback during training of athletes.