The company was founded in 1989 by Dr. Bill Chen, CEO and Founder of New Era. Throughout its history, the New Era family of companies has provided quality, affordable insurance and financial products highlighted by outstanding customer service. New Era is unique in its relationships with its customers, agents, employees, and regulators by cultivating a corporate culture founded on our core values: innovation, vision, loyalty, flexibility, reliability, and consumer-orientation. As of today, New Era is in the A.M. Best ‘Secure’ group of insurance companies with a current rating of A- (Excellent). A.M. Best is the leading provider of ratings for the insurance industry. Their ratings are recognized as the benchmark for assessing the financial strength of insurance organizations. Our Family of Companies Include: - New Era Life Insurance Company - Philadelphia American Life Insurance Company - New Era Life Insurance Company of the Midwest *Each of these companies has sole responsibility for the products they issue.