Offering custom consumer insights support and qualitative research to clients and agencies. Services range from moderate-only on a project basis to long-term contract. Qualitative research is our speciality. Shopper, ethnography, personas, journeys, segmentation, communication development, advertising optimization. We also offer genealogical research services including tree development, identifying your DNA matches, and story-led ancestor profiles. Specialities include New England, Midwest, Scandanavian, British, Germand and Polish lines.