Media literacy has never been more important for citizens to survive and thrive. Museums, archives, libraries, public broadcasters, schools and universities already play a significant role in supporting media literacy and have done so for decades. The AMLA founding members represent a unique consortium of key public institutions and networked organisations who are well-positioned to tackle this national priority. The members are: ABC Education (ABC) Australian Centre for the Moving Image (ACMI) Australian Library and Information Association (ALIA) Museum of Australian Democracy (MoAD) National Film and Sound Archive of Australia (NFSA) National and State Libraries Australasia (NSLA) Queensland University of Technology (QUT) Special Broadcasting Service (SBS) Western Sydney University (WSU)