Our purpose has always been to make a positive difference in people’s lives, and our team and customer are at the heart of this.
We started in 1988 with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.
Our vision is to take our Aussie lifestyle to the globe, delivering Good along the way. And, we know that our responsibility goes far beyond selling great product. We work to prioritise people and the planet, while making products our customer loves, that we can all be proud of.
We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real. Always.
We’re customer obsessed in everything we do, and believe us when we say, the obsession is real!
And, we always have heaps of fun along the way. We believe that we have the best team in the world and our people are at the heart of everything we do. When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. And, when you start here, you can go anywhere!
20,000 people. 8 brands. 22 countries. 1,500 stores (and counting).