* * April 25, 2012 * * The Hal Lewis Group today announced that it will officially be known as HLG Health Communications. Over the past 30 years, the agency has become best known to its clients and peers by its initials, making this a natural transition. Recognizing that clients’ needs are ever-changing, the new branding also includes the tagline Medical Marketing for the Modern World, which is descriptive of the services the agency provides today, as well as its mission to stay relevant and cutting-edge well into the future. “HLG Health Communications and our new branding are a reflection of the agency’s culture and the values we bring to our clients,” said David Winigrad, President. “The new HLG offers all the experience we’ve acquired over the last three decades, with more accessibility and uncomplicated approaches that bring our clients even greater value.” The new HLG Health Communications uses streamlined processes to deliver faster turnarounds and more rapid results—no matter what a client’s budget. The agency specializes in mid-size pharmaceutical clients who are looking for smart strategy, top-notch creative, and innovative digital solutions, all at a new level of efficiency to optimize budgets and deliver results.