LION MSO is a Management Service Organization that provides administration, management, and strategic direction for our optometric clients. The landscape is changing, and LION MSO can help you navigate the best path for you. If you are looking to sell, seek new revenue streams, embark in new technology, or simply need help managing the non-clinical assets of your business, we can help. Our mission is to increase valuation, profitability, and sustainability of optometric clients through implementation and management of strategic solutions for the betterment of the customer. LION MSO is the backbone of the LION Eye Group, using state-of-the-art technology to transform individual practices into a robust and sustainable Optometric Network.