LAND of Distraction is a new advanced contemporary women’s wear fashion label. Founded for the thrill seekers, the rule breakers, the path finders - LAND of Distraction looks to the past and thinks of the future, with a nod to the travelers who came before its time, carving new paths for those yet to come. With her main inspirations being Rock ‘n’ Roll, motorcycle culture and the raw energy of the 1970’s, founder Danita Short hopes to empower women through LAND of Distraction and help them express themselves using fashion as a vehicle.