Vision -- Celebrate a Stanley Cup win in Hockey Country. Our mission -- Deliver memorable entertainment experiences, build a stronger community and create fans for life. Our values -- We believe in: - Integrity ... forms the basis for everything we do, by building character on the ice, in the community, with our fans and partners. - Commitment ... to each other, our partners and most importantly to put our fans first every day. - Innovation ... generate new ideas, embrace change and deliver creative solutions. - Passion ... for Canada's game, Ottawa's rich history and our home team. - Community ... we inspire and unite the entire Ottawa-Gatineau region as one 'Sens Army'. We are the heart of Hockey Country. - Perseverance ... our drive for excellence is based on a 'hard-work-conquers-all' attitude and is fueled by our hunger to the Stanley Cup.