R*Works, a unit of Kaleidoscope Sports & Entertainment (KSE), is a full-service promotions and event partner dedicated to serving a single client: General Motors. Our focus is on planning, executing and measuring special events, promotions and sponsorships across all mediums to yield the highest impact for Chevrolet, Cadillac, Buick, GMC, Goodwrench, GM Parts and AC Delco. Founded in 1999, R*Works creates marketing initiatives that engage consumers at all levels of the purchase funnel to deliver measureable results.