Tourism Kelowna is a leading destination marketing and management organization that collaborates with tourism businesses in Kelowna and the Central Okanagan—which sits on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people, who have resided here since time immemorial—to create a tourism economy that is sustainable and welcoming for both visitors and residents.